Teen & Tween Makeup · Kids Makeup Manufacturer

LASH BOOST - Waterproof Volumizing & Curling Mascara

• MOQ from 6,000 pcs
• Samples 3–7 days
• For kids brands & retailers

Available as private label for kids brands, toy and gift retailers and supermarket own-label programmes. Magic Color (Jinhua Magic Color Cosmetic Co., Ltd.) is a color cosmetics OEM/ODM manufacturer in Jinhua, Zhejiang, China, founded in 2008 and supplying beauty brands, retailers and distributors worldwide.

Product details

Teen and tween beauty shelves live or die on first impressions, and mascara is usually the first thing a new customer picks up. MISSYOUNG Lash Boost is built for that moment: a waterproof, volumizing and curling formula that's forgiving enough for a beginner's hand but still builds to the look older teens want. For buyers it's a sensible SKU to open a category with — it slots into starter kits, gift sets and own-brand programmes, and it doesn't need a long explanation at shelf.

Formula & finish

• Waterproof by design. The film is built to push back against water, sweat and smudging, so a morning application is meant to hold right through a school day.
• Buildable volume. One pass gives clean definition; extra coats layer on fuller, fluttery lashes without the formula turning cakey.
• Curl and lift. Lashes are extended and lifted upward for an open, wide-awake eye.
• Beginner-friendly control. The texture is designed to stay clump-free, which matters when your customer is still getting the hang of a wand.
• Built for humid weather. Moisture and perspiration were the design targets, so the finish is meant to shrug off a hot classroom or a PE lesson.

Why buyers pick it

Mascara is a repeat-purchase item, and that's exactly what earns it shelf space in a teen range. It's an easy add-on to a first-makeup bundle, it pairs naturally with our peel-off water-based nail polish, and it's a product parents are comfortable seeing in a younger-skewing line. We make it in-house rather than through a middleman — 500+ mature formulas, 30+ automated production lines and a factory in Jinhua, Zhejiang, close to Ningbo and Shanghai — so nobody has to chase a third party for the formula, the samples or the paperwork.

Make it yours

Private label opens at 6,000 pcs on a basic model; special processes like silk-screen, embossing, 3D printing or a custom mould run at 12,000 pcs, and custom component shells sit at that same level. Samples reach you in 3–7 days and are free (you cover freight), with two free revisions if the first pass misses. Formula development takes 14 days, or 7 on express, and production runs 45 days standard or 30 express. Shade matching is Pantone-based within ±2 ΔE. Kids-positioned items are formulated with EN-71 and CE in mind, alongside EU 1223/2009, REACH and US FDA/MoCRA requirements, and our company certifications include GMPC, ISO 22716 and BRCGS. Per-batch third-party reports from SGS, Intertek or CTI are available on request. Shelf life is 3 years unopened, 12 months after opening.

Good fit for

• Tween and teen makeup ranges and first-makeup starter kits
• Gift and back-to-school sets — 3,000 sets with standard processes, 6,000 with special processes
• Supermarket and drugstore own-brand launches across Europe and North America
• Brands that need EN-71 and CE documentation for younger audiences
• Buyers testing a new category at a lower MOQ before scaling; price breaks start at 12k, 30k and 50k

Customise it for your brand

• Macaron and pastel shades in child-safe colourants that wash off without staining
• Character shapes, keychains, pendants and plush or PVC pouches
• Peel-off water-based nail polish — no remover needed
• Retail-ready blister cards, display trays and gift boxes with EN-71 labelling
• Free samples (you pay freight) with two free revisions

MOQ & lead times