Teen & Tween Makeup · Kids Makeup Manufacturer

Long & Volumizing Mascara

• MOQ from 6,000 pcs
• Samples 3–7 days
• For kids brands & retailers

Available as private label for kids brands, toy and gift retailers and supermarket own-label programmes. Magic Color (Jinhua Magic Color Cosmetic Co., Ltd.) is a color cosmetics OEM/ODM manufacturer in Jinhua, Zhejiang, China, founded in 2008 and supplying beauty brands, retailers and distributors worldwide.

Product details

Teen and tween shoppers want the wide-awake, big-lash look — without a bag of tools or a 20-minute routine. This mascara hands it to them in one coat, and it's the sort of item that anchors a first-makeup range: familiar, affordable, repeat-purchase. If you're building a teen line around lip gloss, tinted balm and blush sticks, this is the piece that makes the set feel finished.

Formula & finish

• Buildable from one coat to three — a soft everyday look or full volume, your call.
• Waterproof, and it holds up to sweat and humid weather, so gym class and summer holidays don't undo it.
• Coats each lash separately rather than clumping them together, so the curl you started with stays put.
• Built for all-day wear with no smudging — we treat that as the design brief, not a tested guarantee.
• Comes off with ordinary eye makeup remover, which matters for beginners still learning their routine.

Why buyers pick it

It sells on a shelf or a phone screen with no tutorial attached. The star motif gives you a hook that reads instantly at thumbnail size, which counts when most of your traffic is mobile. Wear time satisfies older teens; removal is simple enough that parents stop asking questions. Shelf life is 3 years unopened and 12 months after opening, so stock rotation stays forgiving.

Make it yours

Bring your shade, your tube, your brush. We match Pantone colours to within ±2 ΔE, and once you reach 12,000 pieces we can run special processes — electroplating, 3D printing, silk-screen, embossing. Basic models start at 6,000 pcs, with price breaks at 12k, 30k, 50k and 100k. Formula development takes around 14 days (7 express), samples 3–7 days free with two revisions, production 45 days. Formulas are built to EU (EC) No 1223/2009 and REACH; for tween and kids items we work to EN-71 and CE where those apply, with skin irritation and oral non-toxicity testing available. All filling workshops in our Jinhua factory are Class 100,000 GMPC cleanrooms, and we hold GMPC, ISO 22716, BRCGS, SMETA and BSCI. Batch COAs come as standard; SGS, Intertek or CTI reports on request.

Good fit for

• First and teen makeup ranges, drugstore through specialty retail
• Back-to-school bundles and gift-with-purchase offers
• Subscription boxes and mini-size trial sets
• Own-brand mascara for online-only beauty retailers
• Tween kits paired with peel-off nail polish and lip gloss

Customise it for your brand

• Macaron and pastel shades in child-safe colourants that wash off without staining
• Character shapes, keychains, pendants and plush or PVC pouches
• Peel-off water-based nail polish — no remover needed
• Retail-ready blister cards, display trays and gift boxes with EN-71 labelling
• Free samples (you pay freight) with two free revisions

MOQ & lead times